A Novel Approach to Measuring Tech Adoption

LinkUp’s job listing data, collected daily and directly from company websites since 2007, can provide unprecedented insight into market trends at the individual company level. Because a listing indicates an intent to hire, tracking job listings can shed light on growth, internal restructuring, or new tech adoption initiatives.

Analysts at RavenPack used LinkUp’s alternative job listing database to search for indications that companies were hiring for roles that leveraged new technologies and determined that companies hiring for novel tech skills outperform peers from an investment perspective.